Friday, May 14, 2010

CSR 1.0 and 2.0 Excerpt from "The Business of Sustainability"

Amy Christensen from Berkshire Publishing Group today sent a great excerpt from the forthcoming book, "The Business of Sustainability." Wayne Visser's chapter "presents the idea of "CSR 2.0," which takes a more proactive approach to redesigning corporate enterprises for sustainability."

My take on this 5-page article is that it makes many great points on sustainability and CSR -- specifically, Visser's 2.0 concept takes CSR forward in being more oriented towards stakeholder needs and interests and away from the window-dressing that CSR has become for some organizations.

Download the chapter here.
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